Manila, Philippines – August 13, 2025 – HONOR Philippines is proving that local success can inspire the world. In just three years since its market re-entry in August 2022, the brand has transformed into one of the fastest-growing and most recognized technology leaders within the HONOR global network. This phenomenal achievement was spotlighted at the HONOR SEA & Middle East Summit, held from August 10 to 12 at the Marriott Grand Ballroom in Pasay City. 


The summit gathered leaders from 35 countries, highlighting how HONOR Philippines has become a blueprint for success with its strong market performance, innovative product strategy, and close connection to Filipino consumers.

HONOR Philippines: From Local Triumph to Global Inspiration

HONOR executives including Stephen Cheng, Vice President of HONOR Philippines, joined Wang Ban, President of Sales, Marketing, and Service Department, and George Zheng, CEO of Southeast Asia Business Department, to share the brand’s story of resilience and growth.

Cheng emphasized the company’s mission since day one: to deliver the best technology and experiences for Filipinos. He added that being recognized globally validates the team’s efforts and strengthens their drive to push boundaries—not just locally, but as a source of inspiration worldwide.

Key Milestones in Just 3 Years

HONOR Philippines’ growth has been nothing short of remarkable. In just three years, the company has achieved:

  • 40+ devices launched to meet different consumer needs across all price points.

  • No. 1 Hero Product ranking for three consecutive years.

  • Consistent triple-digit growth, fueled by record-breaking devices such as the HONOR X9b, HONOR X9c, and HONOR 400.

  • Multiple sold-out launches, including the HONOR 400, which sold out in just three days.

  • Expansion to 2,500+ retail stores nationwide and growth of 2,000+ regional sales advisors.

These achievements show HONOR’s ability to balance innovation with accessibility, ensuring that Filipino consumers get world-class devices that fit their lifestyles and budgets.

A Local Story with Global Impact

HONOR Philippines’ trajectory is now seen as a model for other markets in Southeast Asia and the Middle East. By combining innovative products with a deep understanding of consumer behavior, the brand has positioned itself as a leading force in the competitive smartphone industry.

With this recognition, HONOR Philippines is expected to continue expanding its influence both locally and globally. As part of HONOR’s long-term mission to be a global leader in smart devices, the Philippine team stands as a shining example of how a local success story can inspire an entire region.