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MANILA, Philippines – In today's digital world, where online footprin…
MANILA, Philippines – In today's digital world, where online footprin…
LG Electronics (LG) has revealed a collaboration with creative artist, multi-platinum musician, and tech entrepreneur will.i.am to introduce a new line of audio products branded as "xboom by will.i.am.”
This partnership seeks to elevate xboom into a culture-focused brand with an urban vibe, delivering a fresh audio experience.
In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will be pivotal in creating a new space for xboom in the audio industry.
Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design, and brand marketing.
By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”