LG Electronics (LG) has revealed a collaboration with creative artist, multi-platinum musician, and tech entrepreneur will.i.am to introduce a new line of audio products branded as "xboom by will.i.am.” 

This partnership seeks to elevate xboom into a culture-focused brand with an urban vibe, delivering a fresh audio experience.  


In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will be pivotal in creating a new space for xboom in the audio industry. 

Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design, and brand marketing. 

By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.

“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”

The 2025 collection of “xboom by will.i.am” products, featuring Bluetooth speakers and wireless earbuds, is set to launch at CES 2025. The xboom Buds will be the initial product available for purchase.


All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with balanced and warm tones. 




It has two distinct listening modes: one provides stimulating sounds with powerful bass that get you moving, while the other offers soothing sounds with harmonious tones. 

The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that syncs with the music's beat. 

Earbuds are designed ergonomically with ear tips and hooks for a comfortable fit that delivers the best sound experience.

LG and will.i.am are set to celebrate their new partnership with product showcases and tech demonstrations at CES 2025 from January 6 to 10. 

For more information about “xboom by will.i.am," please visit www.lg.com/global/xboom/xboombywilliam.