Quezon City, Philippines — June 27, 2025 — Haier Philippines, in collaboration with Abenson, officially introduced its newest product—the Haier Mini LED TV—at a lively, experience-focused event held at Abenson’s Quezon Avenue Flagship Store. Under the theme “Where Color Meets Innovation,” the launch highlighted how advanced technology can enhance home entertainment and smart living for Filipino families.

A Warm and Dynamic Opening Program

Hosted by media personalities Aiyana Perlas and Noel Blanco, the event began with a lively introduction that set an inspiring tone. Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, welcomed guests by emphasizing that the Mini LED TV is more than just another product—it reflects Haier’s commitment to creating smarter, more connected homes. “We’re not just unveiling a new television,” she said. “We’re presenting a smarter way of living.”

Abenson’s Exclusive Partnership and Vision

Echoing this sentiment, Ms. Apple Ma, Marketing Head of Abenson, expressed pride in being Haier’s exclusive partner for the launch. She shared Abenson’s focus on helping families upgrade their entertainment experience, stating, “It’s about pushing the boundaries of how we see, hear, and experience the world from our living rooms.”

The Official Unveiling of the Haier Mini LED TV

A major highlight of the afternoon was the official unveiling of the Haier Mini LED TV, led by Mr. Xuhong Yan, CEO & President of Haier Philippines, alongside Ms. Joy De Leon from Abenson. As the screen lit up with stunning clarity and vivid colors, guests witnessed its True Color Pro technology for superior color accuracy, ultra-fine contrast from mini LED backlighting, and powerful AI integration for smart home compatibility.


An In-Depth Feature Presentation

Product Manager Mr. Jayden presented the television’s cutting-edge features, including 4K HDR resolution, Dolby Vision and Dolby Atmos for cinema-quality viewing and sound, Game Mode Pro for responsive and lag-free gameplay, and voice-activated controls through built-in AI. His presentation demonstrated how Haier continues to redefine home entertainment through innovation and user-focused design.

Celebrity Endorsements Highlighting Everyday Integration

Adding excitement to the event were special appearances by celebrities and influencers. OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez shared how the Haier Mini LED TV fits into their daily lives, whether for music, gaming, or smart home living. They highlighted its immersive visuals, smart features, and stylish design.



Technical Insights from GizGuide

Respected tech reviewer Peter of GizGuide provided a technical breakdown of the TV’s performance and specs. He praised its mini LED backlighting, Dolby integration, and AI-powered UI, calling it a strong contender in the premium TV market. “This isn’t just a display—it’s a digital hub for your home,” he stated.

Engaging Activities and Exclusive Media Interactions

The event featured elegant performances, including a live violinist interlude, raffle draws, and a dedicated demo zone where guests could experience the Haier Mini LED TV firsthand. Media and partners engaged with Haier executives in an exclusive interview segment after the main program.

A Commitment to Innovation and Smarter Living

In his closing speech, Mr. Xuhong Yan reaffirmed Haier’s long-term commitment to pushing innovation and delivering value-driven technology to Filipino consumers. “This launch is just the beginning,” he said. “We are building a smarter, brighter future—one home at a time.”

The Haier Mini LED TV Now Available at Abenson

The Haier Mini LED TV is now available at Abenson stores and online, promising next-generation viewing with deeper contrast, smarter features, and a sleeker design tailored for modern Filipino lifestyles. With immersive color accuracy, ultra-clear 4K visuals, and smart capabilities, it redefines what it means to live, play, and connect from the comfort of your own home.