Maya, the Philippines’ leading fintech ecosystem and top digital bank, earned major recognition at the 2025 PR Awards Asia-Pacific, taking home Gold for PR Event and Silver for Best Brand Strategy.

These awards highlight Maya’s bold, people-first approach in making banking more digital, inclusive, and culturally relevant for Filipinos.

Empowering Filipinos to Get Banked

The winning campaign, Get Banked with Maya, focused on financial empowerment for unbanked and unhappily banked Filipinos who have long been underserved by traditional banking systems.

“Great marketing begins with a great product, and at Maya, we build both with purpose,” said Pepe Torres, Maya Group Chief Marketing Officer. “We tell our story with the boldness and heart of a brand that listens—making digital banking feel relevant, inclusive, and delightful.”

Campaigns Designed for the New Digital Majority

Maya continues to design campaigns for today’s digitally native majority, who want more control over their finances. From 'My Money, My Bank, My Way,' featuring Liza Soberano, to 'Get Banked with Maya,' starring both Liza and global icon Dolly de Leon, Maya connects with younger, bolder audiences on their own terms.

These campaigns go beyond traditional ads. They create meaningful experiences that build confidence and better money habits among Filipinos, making banking not just convenient but culturally relevant in daily life.

Three Consecutive Wins for Maya

This year marks Maya’s third consecutive win at the PR Awards Asia-Pacific. The brand previously won for its PayMaya-to-Maya rebrand in 2022 and My Money, My Bank, My Way campaign in 2023.

The PR Awards Asia-Pacific, organized by Campaign Asia, honors the most impactful and creative PR work across the region, celebrating excellence in storytelling, brand communication, and campaign effectiveness.