Makati City, Philippines – June 2025 — Sony Philippines is thrilled to announce the debut of its most advanced wireless noise-canceling headphones yet — the WH-1000XM6 — with a public launch event titled "For the Music: The WH-1000XM6 Premiere" taking place on June 29, 2025 at the Glorietta Activity Center.



This highly anticipated launch marks more than the arrival of a new product — it’s a full-scale celebration of music, technology, and creative expression. The event will feature powerful live performances by beloved Filipino acts Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya, paired with a special fashion-meets-sound showcase by acclaimed independent designer Thian Rodriguez.

Introducing the WH-1000XM6: Sony’s Pinnacle of Audio Innovation



The WH-1000XM6 sets a new benchmark in wireless listening, combining cutting-edge hardware and intelligent software upgrades. Anchored by Sony’s all-new HD Noise Canceling Processor QN3 and Integrated Processor V2, the headphones deliver real-time noise cancellation up to seven times faster than the previous generation. With 12 precisely placed microphones, users can enjoy remarkable ambient sound clarity and pristine voice isolation for calls — even in bustling urban settings.

Audiophiles and creators will appreciate the redesigned 30mm driver unit, engineered to produce richer bass, crisper highs, and a more immersive soundstage. The headphones also support 360 Reality Audio with Headtracking, 360 Upmix for cinematic experiences, and a 10-band equalizer complete with presets for gaming and content creation.

Designed with portability and comfort in mind, the WH-1000XM6 features a foldable form factor and a magnetic enclosure case for a sleek storage solution. AI-powered beamforming microphones, noise reduction algorithms, and listen-while-charging support enhance call performance and usability. Battery life remains robust, with up to 30 hours of use with noise canceling enabled and 40 hours without, plus USB PD fast charging for extended all-day use.

A Launch Event Designed for the Senses

In true Sony fashion, the launch event promises an immersive and interactive experience. Attendees will have exclusive access to:


  • Hands-on product demos and personalized listening zones
  • On-site customization of purchased WH-1000XM6 units with complimentary decals and stickers
  • A brand showcase and panel discussion featuring visionary local creatives
  • A live fashion and music fusion show, uniting sound and style on one stage

The main event will culminate in the official unveiling of the WH-1000XM6, spotlighting the groundbreaking innovations that continue to place Sony at the forefront of audio technology.

Be Among the First to Hear the Future

Sony invites everyone to join this landmark occasion at the Glorietta Activity Center on June 29, 2025. Guests who register in advance will enjoy VIP access to the live performances, exclusive product insights, and the fashion showcase — a complete sensory journey celebrating the power of music.

Don’t miss your chance to experience the future of sound.

Register now and witness how Sony is once again redefining silence, clarity, and style with the WH-1000XM6.