SINGAPORE, June 11, 2025 – Aleph, a global network of digital experts operating at the confluence of media, payments, and education, enhances its leadership in digital transformation by rebranding MediaDonuts as Aleph. The organization undertakes this strategic initiative to reinforce the significance of the APAC markets within its global operations. 


This rebranding marks the completion of Aleph's acquisition of Entravision's digital advertising division in summer 2024. Although Aleph previously operated in APAC, acquiring MediaDonuts—a well-known regional player in online advertising—greatly enhanced and secured Aleph's presence throughout APAC.


Key Benefits for the Aleph rebranding in APAC:

Strengthened global access. APAC markets are now fully integrated into Aleph’s unique partners and clients global ecosystem. Advertisers and platforms gain seamless access to Aleph’s unique suite of media partners, payment solutions and educational initiatives.

Enhanced local expertise driving client empowerment. The rebranding offers global clients integrated business solutions, providing deeper insights into the APAC digital landscape, cultivating stronger publisher relationships, and utilizing data-driven technology to optimize regional operations.

Expanding digital ecosystem. As a leader in the industry, Aleph continuously collaborates with key platforms and acquires innovative technologies to provide optimal solutions for its clients.

As a unified entity, Aleph delivers integrated opportunities across more than 150 markets worldwide, maintains over 60 exclusive partnerships, and supports more than 26,000 advertisers, backed by over 1,500 employees globally.

Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph.

With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we in turn bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter,” affirms Pieter-Jan de Kroon, managing director of Aleph in APAC.

Gastón Taratuta, CEO and Founder of Aleph Group, also reflects on the impact of MediaDonuts becoming Aleph. “By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. This unified identity is a unified vision serving clients and partners. It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership.”