LG Electronics has launched a new campaign called “Radio Optimism.” The goal is to help people feel more connected and spread positive energy through music.



The campaign supports LG’s message, “Life’s Good.” It focuses on building real human connections in a digital world where interactions often feel shallow.

“As technology evolves, real connections matter more,” said Kim Hyo-eun, head of LG’s Brand Management Division. “We want to keep spreading optimism through everything we do.”

Fighting Disconnection With Music

“Radio Optimism” harnesses the power of music to help people connect and bond. It responds to the challenge of loneliness in today’s hyper-connected world, where likes and comments often replace real conversations.

This builds on LG’s past efforts to connect with younger people. Last year’s “Optimism your feed” campaign promoted positivity on social media. The new campaign takes that idea further by offering deeper, more personal interactions.

Why This Matters

Jean M. Twenge, a psychology professor at San Diego State University, said deep relationships are key to happiness. But today, many people lack these strong connections—especially online. “We need to rebuild real relationships,” she said.

A recent global study by LG found:

  • 68% of people struggle to make real friends.

  • 1 in 3 had only one or fewer close connections in the past month.

  • 8% had none.

How the Campaign Works

“Radio Optimism” is inspired by the way traditional radio brought people together. The campaign lets users create and share custom AI-generated songs for their friends and loved ones.

The process is simple:

  • Use AI tools to generate music and album art.

  • Share the song to express feelings and strengthen bonds.

  • Songs can also be discovered by others around the world.

Looking Ahead

According to the study, almost 90% of people believe strong connections lead to a more positive life. LG’s campaign provides people with a creative way to connect and share their optimism.

The Radio Optimism website is available in English and Spanish, with additional languages to be added soon.