Fujifilm Philippines has launched the instax WIDE Evo™, now accessible in the country. Building on the global success of the instax mini Evo™, the WIDE Evo is a hybrid instant camera featuring a wide-angle lens that lets users capture photos with an extended perspective, ensuring every moment is fully preserved and transformed into a masterpiece.


Fujifilm is celebrating its launch with a special exhibit, “10:10 – Wider Stories to Tell,” at the Glorietta Activity Center from April 26 to April 27, 2025. This exhibit showcases the works of renowned Filipino photographers, including Jilson Tiu, Geloy Concepcion, Aya Cabauatan, and Issa Barte. Additionally, visitors will have the opportunity to enjoy unique activities during the exhibit.

Here's our short interview with Glenn Gatan, Fujifilm PH marketing manager.

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With its LCD screen on the back of the camera, the WIDE Evo allows you to snap photos, print your favorite shots, and instantly transform it into a smartphone printer. With 10 lens effects like “Magenta” and” Monochrome”, and 10 film styles like “Light Leak” and “Color Gradient”, you can mix and match for up to 100 shooting effects. 

Furthermore, for the first time in the instax™ series, the lens effects feature a “Degree Control” function, allowing users to finely adjust their photos, such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired. 

In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of these effects results in more than 100,000 possible expressions, making every shot a masterpiece. 

The camera body boasts a luxurious design, featuring a black base paired with metallic accents. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots by manually rotating the “Print crank”.

The camera also comes with a dedicated app for the instax WIDE Evo™, which features a “Discover Feed” function, allowing WIDE Evo users worldwide to view instax™ print images posted on social media along with the various effects used. Using Bluetooth, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their WIDE Evo via the app. Images printed with WIDE Evo can be saved on a smartphone using the instax frame, and they can be easily shared on social media. The “Direct Print” function allows users to print their favorite images taken with a smartphone using “WIDE Evo”.

The instax WIDE Evo™ is now available at Fujifilm authorized dealers, priced at P22,599 SRP.