Google has launched submissions for the YouTube Works Awards Southeast Asia (SEA) 2025, in partnership with marketing research firm Kantar. 



In its third year, Google invites brands and agencies from the region to highlight their most impactful and creative YouTube campaigns. The awards celebrate YouTube's influence and effectiveness in video marketing for driving business results and building meaningful audience connections. 

This year, the awards feature returning categories that showcase the best YouTube advertisements, alongside exciting new categories that reflect the changing digital landscape. Entries are open from March 17, 2025, until April 30, 2025. Winners will be announced at the eagerly awaited YouTube Works Awards Southeast Asia 2025 Awards Night in October 2025.

Along with returning awards from the previous year, the YouTube Works Awards SEA 2025 will introduce the following new categories:

  • Media Agency of the Year: Recognizing the media agency that contributed most to client success through winning YouTube Works Awards SEA 2025 submissions.
  • Creative Agency of the Year: Honoring the creative agency that achieved outstanding results through winning YouTube Works Awards SEA 2025 submissions.
  • Specialty Agency of the Year: Celebrating the specialty agency–including Creator, Influencer, Social Media, Social-Commerce/Live-streaming agencies and Multi-Channel Network (MCNs)–that demonstrated exceptional performance through winning YouTube Works Awards SEA 2025 submissions.


This year’s Agency of the Year awards will utilize a point system for evaluation, with the criteria outlined in the submission guidelines and on the YouTube Works Awards website.

"In today's landscape, every marketing dollar counts now more than ever. This is why brands seeking proven ROI choose YouTube, across its diverse short and long formats," said Prep Palacios, Head of Industries at Google Philippines. "Year after year, brands and agencies launch creative campaigns, finding a competitive edge through our platform. With YouTube Works Awards, we're excited to celebrate the campaigns that set the industry bar high and demonstrate YouTube's ability to drive real business impact."

Similar to the last two years, Kantar will review all submissions and evaluate their insights and statistics to identify the most successful and effective campaigns and video content on YouTube.