PLDT Global Corporation (PLDT Global), the international arm of PLDT Inc., continues to strengthen its strategic initiatives to enhance digital services for Filipino communities and enterprises in the Middle East. This expansion aims to provide seamless connectivity, financial solutions, and digital empowerment to the region's overseas Filipino workers and businesses.



The latest figures from the Department of Migrant Workers indicate that in 2024, more than one million land-based overseas Filipino workers will be deployed in the Middle East. This growth highlights PLDT Global's dedication to serving this crucial group of Filipinos living and working abroad. PLDT Global is backing the government-to-government initiative to deploy one million overseas Filipino workers in the Kingdom of Saudi Arabia, aligning with the goals of Saudi Vision 2030.

Empowering Filipinos with TinBo

Tindahan ni Bossing (TinBo), a digital platform and app from PLDT Global, is expanding its footprint in the Middle East, where it has the second largest online marketplace customer base. TinBo caters to the changing digital requirements of OFWs by providing easy access to services like mobile top-ups, e-vouchers, entertainment, food delivery, health consultations, and bill payments.


"Expanding our services in the Middle East is a testament to our commitment to empowering Filipinos abroad with reliable and innovative digital solutions," said Albert V. Villa-Real, President and CEO of PLDT Global. "Through these initiatives, we hope to enable our OFWs to become more involved in the every day activities and financial decisions of their families, whether big or small.”


PLDT Global keeps impressing its customers with exclusive promotions tailored for overseas Filipinos. These include discounts on subscription e-vouchers for streaming services in entertainment and sports, online appliance retailers, and an opportunity to win Php1 million in TinBo’s Top Bossing Milyonaryo promo. To learn more about the promotion, visit www.tinbo.ph.

Strengthening Partnerships for Enhanced Services

PLDT Global has renewed its collaboration with Saudi Arabia's STC Group to provide high-quality international voice services. By harnessing STC's advanced technology, such as AI-driven routing optimization and strong network security, this partnership guarantees excellent voice quality and reduced disruptions for users in Asia, the Middle East, Europe, and Africa.

PLDT Global partnered with STC Pay Bahrain to provide seamless digital financial services in Bahrain. This collaboration incorporates PLDT Global’s digital vouchers, electronic gifts, bill payment options, and subscription PINs through Vortex, its secure digital distribution platform. Filipinos in Bahrain can now manage their finances and support their families back home using just one app.

PLDT Global has collaborated with STC Bank in Saudi Arabia to enhance customer experiences and foster business growth. STC Bank is now available as a payment option on the TinBo app, providing Filipinos a more convenient and secure way to access products and services.

"We appreciate these efforts of PLDT Global in supporting the government's goal of uplifting the lives of Filipinos in the Middle East, particularly those in the Kingdom of Saudi Arabia. We look forward to more collaboration opportunities with them in the future," said H.E. Raymond R. Balatbat, Ambassador Extraordinary and Plenipotentiary to the Kingdom of Saudi Arabia.

Engaging with the Community


PLDT Global remains dedicated to engaging with Filipino communities in the Middle East. Collaborations with organizations such as the Fraternal Order of Eagles-Philippine Eagles, Inc. (KSA Eagles) and CWallet in Qatar have enabled PLDT Global to bring its services closer to the community. These partnerships include workshops, brand ambassadorship programs, and live app demos to educate members about TinBo’s digital products and services.


As PLDT Global continues to expand its footprint in the Middle East, it remains focused on delivering exceptional digital experiences and empowering Filipinos to stay connected and care for their families back home.

 

All these initiatives align with the broader PLDT Group goal of driving digital transformation and promoting greater digital inclusion for overseas Filipinos. The group reaffirms its dedication to the United Nations Sustainable Development Goals (SDGs), particularly SDG 9: Industry, Innovation, and Infrastructure.