Maya has shown that banking can be exciting. The leading digital bank in the Philippines won four prestigious awards at the 60th Anvil Awards for its innovative campaigns, ‘Get Banked with Maya’ and the collaboration with Pinoy Big Brother, redefining the landscape of finance and enjoyment.


Maya secured three Silver awards for its Get Banked with Maya campaign in Brand Communication, Best Use of Influencers, and Special Events.


In a world where banking has long been synonymous with long lines, endless paperwork, and frustration, Maya flipped the script. 

Featuring Filipina Hollywood stars Liza Soberano and Dolly De Leon, the campaign showcased Maya’s audacious spirit to revolutionize the banking experience for millions of unbanked and unhappily banked Filipinos.

Through this award-winning campaign, Maya introduced Filipinos to reimagined savings that offer up to 15% interest rate, credited daily, and simplified fully digital lending with same-day loan approvals, free of collaterals.

Maya went further by transforming ABS-CBN Studio’s famed reality show, Pinoy Big Brother, into an extensive financial literacy masterclass, securing a silver award in the Brand and Marketing Communication category. Through the “Save or Spend with Maya” segments, fans saved housemates and money with Maya, earning interest rates of up to 15% while gaining insight into smart financial practices.

 “At Maya, we believe that challenging banking conventions with game-changing products goes hand in hand with challenging traditional banking communication with our bold approach to marketing.  It’s how we’re able to excite and delight more and more Filipinos,” said Pepe Torres, Maya Group Chief Marketing Officer.

These bold campaigns paid off. Maya closed 2024 with ₱39 billion in deposit balances and ₱68 billion in loan disbursements, fueling total loans of ₱92 billion since 2022. 

With a rapidly growing customer base of 5.4 million, Maya continues to lead the charge in empowering Filipinos to take control of their financial future.