DigiPlus Interactive and its social development arm, BingoPlus Foundation, have formally launched the Pusta de Peligro Responsible Gaming campaign, which includes the debut of three captivating short films. The event, held at Gateway Cinema, showcased DigiPlus' unwavering commitment to responsible gaming, pushing for prevention, education, and intervention to ensure that gaming continues to be a safe and fun form of entertainment.



The campaign is built around three powerful short videos, each intended to elicit self-reflection and motivate thoughtful gaming choices. The first video depicts a woman conflicted between smashing her piggy bank, making a bet, and keeping her hard-earned money. The second film shows someone forced to choose between spending money on lunch and risking everything on a gamble. The third video depicts a woman's battle with worn-out shoes, torn between buying a replacement and taking a chance on a game.

Responsible gaming takes center stage at the Gateway Cinema as BingoPlus Foundation

and DigiPlus premiere the Pusta de Peligro short films.


 Through these relatable, real-life scenarios, Pusta de Peligro challenges viewers to recognize the moments when gaming transitions from fun to risk and encourages them to embrace the campaign’s call: “Pag Pusta de Peligro na, pause na muna, dahil ang gaming dapat fun-fun lang!”

Introducing responsible gaming features in DigiPlus platforms

DigiPlus, the business behind prominent brands BingoPlus, ArenaPlus, and GameZone, has set the standard for responsible gambling by incorporating self-exclusion capabilities into its platforms. These tools allow gamers to control their gaming habits by allowing them to set daily gaming durations, tailor individual gaming timetables, and set daily loss limitations. For example, gamers can limit their gaming time to specific hours, such as evenings or lunch breaks, and establish loss limits to ensure they never risk more than they are comfortable with.

DigiPlus Chairman Eusebio Tanco, joined by BingoPlus Foundation and DigiPlus leaders,

alongside financial and mental health experts, led the premiere of the powerful Pusta de

Peligro short films. The event marked a pivotal moment in DigiPlus’ mission to champion

responsible gaming, emphasizing education, prevention, and intervention to create a

safer and more informed gaming community for Filipinos.


 

These self-defined tools reflect DigiPlus’ proactive commitment to player welfare and align with global standards for responsible gaming. By integrating these features directly into its platforms, DigiPlus empowers players to enjoy gaming safely without stress or financial strain.

“We hope this campaign will spark a national conversation about responsible gaming,” said DigiPlus Chairman Eusebio Tanco. “We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The Pusta de Peligro campaign is a crucial step toward that vision.”

Conversations with experts


The Pusta de Peligro campaign represents a year-long journey of dedication and collaboration. DigiPlus has invested significantly in crafting advocacy that goes beyond words, partnering with mental health professionals, financial coaches, and educators to create a campaign that speaks to the realities of Filipino players.

A highlight of the premiere was a thought-provoking discussion featuring Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.

Pusta de Peligro builds on DigiPlus and BingoPlus Foundation’s longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series, and financial coaching programs for jackpot winners, have paved the way for this latest campaign to engage players more deeply and meaningfully. 

Looking ahead


DigiPlus and BingoPlus Foundation are taking the campaign to new heights, rolling out the videos across digital platforms and inviting communities to share the message of responsible gaming. In addition to digital advocacy, on-ground initiatives such as community workshops and live events are set to amplify the campaign’s reach, ensuring that more players are empowered to make balanced, mindful decisions.

“We’re just getting started,” Tanco said. “Responsible gaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we’re proving that advocacy and innovation can go hand in hand to create a safer, more enjoyable gaming environment for all.”